Custom reporting can help you visualize and sift through all the data collected across the web from your company’s social posts. In this Adobe Social training video, Michelle Hernandez highlights how to create custom reports to chart tracking codes assigned to your social content.
- You can create a number of different…Custom Reports in Adobe Social.…This includes reports by social campaigns,…authors, platforms, and more.…Let's talk through a few of these different…Custom Reports in this video.…So once you're in Custom Reports…under Analytics in Adobe Social,…you can see all of the different Custom Reports…you can create.…Let's start by first taking a look…at Campaigns and Asset Tracking Codes.…This report will show you a chart…of all of the tracking codes assigned to your social content…that has produced click-through.…
To configure your graph,…you'll want to click this gear icon here…and then you can change the graph type…by clicking these different icons…and selecting the one you'd like to use.…You can change the displayed metric…by clicking here, and as you can see…there are a number of different metrics to choose from…and you can use the search functionality…to quickly find something.…You can also choose up to five different items…to display, and in this case,…items refers to tracking codes.…
Author
Michelle Hernandez
Released
12/10/2015This course will familiarize new users with the Adobe Social platform. Social media marketing expert Michelle Hernandez shows how to publish content, set up reports and publishing workflows, add campaigns, create tags, and track competitors. Plus, learn how to set up social listening rules to monitor conversations across the social web. You can also see how your campaigns are performing with Adobe Social's impressive analytics tools. Want to keep your online communities on track? Watch the chapters on unified moderation, which allows you to moderate comments across multiple platforms and implement auto-deletion and escalation rules. By the end of the course, you should be able to more effectively manage your brand, engage your audience, and measure ROI from all your social media marketing efforts.
- Explain how to add users and groups to Adobe Social.
- Describe how to add social properties to Adobe Social.
- Summarize how to set up social listening rules.
- Recall how to track your competitor’s pages.
- Describe how to use the content calendar.
- Cite the tools you can use in Adobe Social to track your success.
- Differentiate between the two types of moderation rules in Adobe Social.
- Describe the various dashboards in Adobe Social.
Skill Level Beginner
Duration
Views
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Introduction
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Welcome1m 29s
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1. Getting Started with Adobe Social
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Logging in to Adobe Social1m 13s
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Adding social properties4m 51s
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Adding campaigns3m 8s
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Creating page groups2m 3s
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Managing Google Circles2m 19s
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Adding link shorteners1m 57s
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Tracking competitor pages1m 39s
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SAINT classifications1m 2s
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2. Publishing Social Media Content
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3. Viewing Social Analytics
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Creating custom reports3m 57s
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4. Using Unified Moderation
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Using moderation feeds2m 8s
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Creating moderation rules4m 28s
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5. Viewing Dashboards
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Using dashboards1m 34s
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Conclusion
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Next steps1m 5s
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Video: Creating custom reports