Join Brad Batesole for an in-depth discussion in this video Airbnb, part of Marketing Foundations: Growth Hacking.
- In 2007, two designers, Brian Chesky and Joe Gebbia,…needed to find a way to make ends meet.…Struggling to afford the rent…in their San Francisco apartment,…they decided to rent space in their living room…for an upcoming design conference.…As is usually the case with big conferences,…hotel space is hard to come by.…So, they capitalized on this opportunity,…and it was the first of many steps to growth.…When others began asking how they could host…or find lodging around other events,…the two quickly pivoted,…and built a site that allowed just that.…
Now using archive.org, I pulled up…what the site looked like in March of 2008,…not too long after the original launch.…As you can see from the simple marketing on this page,…they picked a niche market, event lodging.…Their target market was likely a desperate crowd,…last minute travelers who missed the chance…to stay in a hotel and needed to find accommodations.…They filled a gap in this market.…You can see here that they iterated quickly…from the initial concept, therefore allowing others…
The course concludes with growth-hacking case studies, highlighting the growth-hacking techniques that helped propel such companies as Airbnb, Uber, and Tinder to explosive growth.
- Determine the elements of great growth hacking.
- Recognize the vital characteristics of your product.
- Examine the fundamentals of integrating remarketing.
- Explore the ways to leverage your customers.
- Define A/D testing.
- Discover ways to uncover opportunities for growth hacking.
- Recognize ways to take a less direct approach to generate an audience for your company or product.
- Identify how to design an incentive strategy.
Skill Level Beginner
1. Fundamentals of Growth Hacking
2. Developing a Plan for Growth
3. Preparing for Growth
4. Planning Clear Tests
5. Choosing Your Growth Hack
6. Generate Your Audience
7. Incentivize Your Users
8. Generating Growth Moments
9. Case Studies
Wrapping up1m 47s
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