Using both Adobe Social and Adobe Analytics integration together gives you a complete overview of all your marketing efforts. In this tutorial, Michelle Hernandez shows you how to get the most out of your analytics integration to track website performance.
- An important thing to note before we get started is the tight integration between Adobe Social and Adobe Analytics. If you're using Adobe Social it's possible that your organization is using Adobe Analytics to measure website performance. There are a number of items and features we'll go over in this course that require Adobe Analytics integration. And because Adobe Social is designed to work seamlessly with Adobe Analytics, you can get the most out of the tool by using Analytics to track your website performance. Using both tools together gives you a complete overview of all of your marketing efforts.
Adobe Social will combine data collected from the social web along with data in Adobe Analytics. This is important because Adobe Analytics provides data gathered from visitors to your company's website including number of unique visitors, number of products purchased, amount of revenue, and so on. By having access to this data you can accurately see how social media impacts your business objectives. You can see how social conversations are driving revenue, who your social influencers are, and how social sentiment impacts website traffic and conversion.
While both Adobe Analytics and Adobe Social are standalone products, it is absolutely beneficial to your business to use both in tandem. We also have an Adobe Analytics course in our library if you're interested in learning more.
This course will familiarize new users with the Adobe Social platform. Social media marketing expert Michelle Hernandez shows how to publish content, set up reports and publishing workflows, add campaigns, create tags, and track competitors. Plus, learn how to set up social listening rules to monitor conversations across the social web. You can also see how your campaigns are performing with Adobe Social's impressive analytics tools. Want to keep your online communities on track? Watch the chapters on unified moderation, which allows you to moderate comments across multiple platforms and implement auto-deletion and escalation rules. By the end of the course, you should be able to more effectively manage your brand, engage your audience, and measure ROI from all your social media marketing efforts.
- Adding users and groups to Adobe Social
- Setting up report suites and publishing workflows
- Adding social properties, campaigns, and tags
- Tracking competitor Facebook pages
- Setting up Facebook audiences and Google Circles
- Scheduling and publishing content
- Creating custom analytics reports
- Setting up social listening rules to monitor social buzz
- Using moderation feeds
- Using dashboards