Link shorteners can help branded social media posts appear cleaner as well as provide statistics on user clicks. In this training video, Michelle Hernandez explains how to seamlessly integrate link shortener accounts into Adobe Social.
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- Many brands use link shorteners…to generate shortened URLs in their Social posts.…Using link shorteners helps you brand your posts,…it also helps your posts appear cleaner…and it gives you statistics on link visits.…If you use a third party link shortener…such as Bitly or BudURL,…you can add those accounts within Adobe Social.…I'll show you how to add your link shortener accounts…in this video.…When you click on link shorteners under Settings…you'll see that you have five different options here.…The default link shortener for Adobe Social is ctx.ly.…
Adobe Social is meant to work seamlessly…with both free and paid link shortener accounts.…If you want to add a custom domain for ctx.ly…you can do so here,…but you have to walk through a few steps…in order to add that custom domain.…These steps include purchasing the short domain,…creating a DMS record for the domain,…and then configuring it in Adobe Social.…And if you hover over this right here,…you can see that it'll provide you in depth details…about how to set up your custom domain.…
This course will familiarize new users with the Adobe Social platform. Social media marketing expert Michelle Hernandez shows how to publish content, set up reports and publishing workflows, add campaigns, create tags, and track competitors. Plus, learn how to set up social listening rules to monitor conversations across the social web. You can also see how your campaigns are performing with Adobe Social's impressive analytics tools. Want to keep your online communities on track? Watch the chapters on unified moderation, which allows you to moderate comments across multiple platforms and implement auto-deletion and escalation rules. By the end of the course, you should be able to more effectively manage your brand, engage your audience, and measure ROI from all your social media marketing efforts.
- Adding users and groups to Adobe Social
- Setting up report suites and publishing workflows
- Adding social properties, campaigns, and tags
- Tracking competitor Facebook pages
- Setting up Facebook audiences and Google Circles
- Scheduling and publishing content
- Creating custom analytics reports
- Setting up social listening rules to monitor social buzz
- Using moderation feeds
- Using dashboards