Learn why it's so important to actually use all the data being generated by the stack.
- Okay, so the marketing technology…stack is big, it lets marketers understand…and reach their target audiences like never before.…And it generates an unprecedented amount of data.…Every millisecond of every day,…that digital exhaust stream is flowing…and data storage options have exploded…to accommodate it all.…We've looked at many of the tools…that are generating this datum,…and we've even taken a look at the…data storage and access components…that you'll have to consider.…The bottom line, marketers now have…more information than ever before…in the history of advertising,…and all that is completely worthless…unless you actually use that data.…
And that is the single biggest challenge…facing marketing departments today.…I like to compare the situation…to the first time you went to the beach as a kid.…You probably looked out at the ocean of water…and you just knew you wanted to dive in.…It was a little scary, sure, but the allure…of all that water was just too good to pass up.…So you ran down the beach, you splashed in the shallows,…
NOTE: While specific software and platforms aren't endorsed, you will see how tools like a customer relationship management system and web analytics work in a successful marketing mix.
- What is digital marketing?
- Understanding the marketing data being generated
- Reaching customers via digital channels like social, search, and display
- Working with digital experiences
- Selling online with ecommerce
- Going mobile
- Measuring and optimizing with testing and analytics
- Running and operating a business with technology
- Storing and extracting data
- Learning and predicting with data exploration and modeling