This course is for people who are or aspiring to become a marketer. If you're experienced, you can jump right in. If you're new to marketing, I recommend taking the Marketing Fundamentals course here at Lynda.com.
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- This course is ideal for those with experience in the commercial side of the business, meaning marketing or sales. But it's also helpful for anyone who supports or works closely with your marketing teams, such as supply chain or R&D. Now, if you're new to marketing, I recommend taking my Marketing Fundamentals course, as well as the Branding Fundamentals course. These courses will give you a good grounding in marketing and what it takes to succeed. It will help make this course, the Top 10 Marketing Challenges, more meaningful and interesting.
Now, if you're experienced in marketing, I'm willing to bet you've faced your share of challenges. In fact, you've probably faced some tough issues that I could add to this course. If so, please give me your feedback with your suggestions. Let's get started.