Learn what a marketing growth marketing system is. A growth system is a systematic approach to developing the channels and tactics that allow you to grow their business. Hypothesize what channels you want to develop, identify the tactics you want employ, and find ways to enhance the channels you currently exist in.
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- Based on the title of this course, I'm guessing…you're pretty interested in learning…exactly what a growth marketing system is.…Essentially, it is a very systematic approach…to building out the channels and the tactics…that allow you to grow your business.…I know that doesn't necessarily sound that revolutionary,…but the key to this is that it is a process by which…you hypothesize about channels to dive into,…tactics to dive into, ways to enhance the channels…that you're already in, and that you take a very…project-based, experiment-based, almost scientific…approach to deciding what to do next in a marketing tactic,…and how to determine if that tactic works for your business…so that you can either decide it's something that you…quickly don't want to do more of, quickly want to grow,…or, even better yet, you want to institutionalize…and make a core part of your marketing.…
So a growth marketing system in some businesses…might actually operate almost on its own…from marketing, just trying to determine and…understand and find opportunities for growth…
- What is a growth system?
- Testing new channels and tactics
- Measuring results
- Avoiding pitfalls
- Using best practices for B2B and B2C marketing