Learn some of the common pitfalls when creating a growth system. One of the common pitfalls is "the idea of the week" syndrome. In this pitfall, business are trying new channels or tactics frequently with a plan. Another pitfall is overthinking project execution at the start. Building a growth system is a way of life, the work is never over. Establish a review process to discuss findings, failures, and successes.
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- Now that we've moved pretty far down the track…of building your growth system,…I want to address some of the pitfalls.…Some of the things that I hope you come to avoid.…Now we've introduced a lot of channels.…We've talked about a lot of different tactics…and projects that you can build…and what this can sometimes lead to…is what I call idea of the week syndrome.…You get an idea, you take it out,…and then the next shiny thing comes along…and you say, "Well let's do this.…"And let's do this."…Well, if you've been following along,…you know that I've suggested you build out…a project plan.…
And that you work the plan.…That you hypothesize what is going to be the project today,…what's going to be the next priority tomorrow,…and the next week, and the next month.…That will keep you from jumping around…because what I found is by following the idea of the week,…you will get off plan.…And if you get off plan,…you probably won't be serving your objectives.…Another thing I want to caution against…is overthinking this.…In many cases, you can develop a project,…
- What is a growth system?
- Testing new channels and tactics
- Measuring results
- Avoiding pitfalls
- Using best practices for B2B and B2C marketing