Learn how to create a sophisticated growth plan for your marketing team with tips from John Jantsch, founder of Duct Tape Marketing.
- Welcome to How to Create a Growth Marketing System. I'm John Jantsch, the author of Duct Tape Marketing, and I've been working with small business owners for over 28 years now, and I've found that this topic of marketing is one that still confounds them. Now growth seems like a pretty noble idea for just about any business. In fact, it is the objective, the single greatest objective for most businesses. But is it growth for growth's sake? Is it, how do I pick the idea of the week to try to hack together some growth? Well, I'd like to suggest that growth and momentum comes by operating a very systematic, repeatable, predictable approach to growth, and that's what we're going to cover in this course.
We're gonna talk about the difference between growth and marketing, we're gonna talk about how to get your team started on growth. We're gonna talk about the difference between growth and this very popular topic of growth hacking. We are going to lay out the very specific steps that you need to take so that you can get a handle on the right way to grow based on your company's objectives, and finally, we're going to share some examples of the channels that are most available today to every business that wants to grow.
So stay tuned, and let's get started.
- What is a growth system?
- Testing new channels and tactics
- Measuring results
- Avoiding pitfalls
- Using best practices for B2B and B2C marketing