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Welcome: Building Your Marketing Technology Stack
Welcome: Building Your Marketing Technology Stack

Fine-tune your digital marketing strategy with a well-chosen technology stack. Learn about the roles and benefits of each "layer" in the stack—marketing and advertising, digital experience and clickstream measurement, back office functions, and analysis—and the technology that will help you drive engagement, measure results, increase sales, and improve customer relationships.

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Skill Level Appropriate for all
2h 19m
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84,675
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