It can be overwhelming, but tackle one area of digital marketing at a time and gain value in each step.
- Thanks for watching,…and I hope this has been a good overview…of the moving parts that make up…today's marketing technology stack.…Of course we didn't cover everything that exists out there.…But of the core components we did look at,…I'd encourage you to dive deeper…into the elements that interest you.…There's plenty of courses right here in the library…that you can take advantage of.…And there's also a ton of information and resources…available out there in cyberspace.…If you're already well down this path, that's fantastic.…And there's always work to be done…and improvements to realize.…
And if this was all a big overwhelming, don't worry.…You don't have to have every single component…nailed down and integrated to find success.…Start slow, and make sure to crawl before you walk,…and eventually you'll be able to run.…But knowing what the big picture of an end state looks like…can help you plan and add to your stack…as you're ready to take advantage of each new piece.…Last, this is still a pretty nascent industry,…
Author
David Booth
Released
5/31/2016NOTE: While specific software and platforms aren't endorsed, you will see how tools like a customer relationship management system and web analytics work in a successful marketing mix.
- Explain the purpose of web analytics platforms.
- Define display advertising.
- Recall an example of RACI.
- Identify what types of data can be found in the experiences layer.
- List four examples of platforms that connect your social media accounts and consolidate management of social activities.
- Name two characteristics and benefits of digital advertising.
- Explore the benefits of predictive modeling.
Skill Level Intermediate
Duration
Views
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Introduction
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Welcome1m 23s
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1. Understanding the Components of Digital Marketing
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2. Reaching Customers with the Digital Advertising Layer
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Leveraging social media4m 46s
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3. Providing the Digital Experience
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Going mobile5m 11s
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4. Measuring the Digital Landscape in the Clickstream Layer
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5. Leveraging the Back-Office Layer
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6. Communicating and Optimizing in the Analysis Layer
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Conclusion
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Video: Tying it all together and taking the next steps