Skill Level Intermediate
- Marketing is a world of constant change and ambiguity. And I consider it the most challenging activity in all of business. Marketing is what keeps a company competitive and growing in value. I'm Drew Boyd, and I've been in the marketing profession for over 30 years. I've learned a lot along the way and I've been fortunate to have some great teachers and mentors in my career. People who I consider among the best marketing minds in the world. In this course, I'm going to share with you the top 10 most challenging marketing issues.
These are based not only what I've experienced in my long career, but also from the experiences of my colleagues, who work in a variety of world-class companies. I'll describe why these issues occur, and what's at stake if you don't address them. And I'll give you my personal advice on steps you can take to manage these situations. If you plan to stay in marketing for your entire career, you're no doubt going to see your share of tough issues and challenges. But for me, that's what makes marketing so much fun.
I hope you agree. And I hope you enjoy this course.