Discover how to reach consumers with database/email marketing and marketing automation.
- [Voiceover] The most natural extension…of traditional direct marketing in the digit realm,…might just be email.…Now, I'm not talking about the hundreds and hundreds…of spam mails that flood your inbox on a daily basis.…Those are a lot like the junk mail…that you transfer from your mailbox…directly to the garbage can.…In today's digital marketing space, sophisticated tools…and email marketing programs that respect end users…can have a tremendous impact on the bottom line.…And, with the advent of marketing automation platforms,…you can extend this even further.…
Just like traditional database or direct marketing,…the key component here is the list.…Yes, you can purchase lists of email addresses,…and that might be a good strategy for you.…But for this video, we're going to focus more…on the first party, organically grown lists.…These are email addresses that you've collected…because people have explicitly opted in…to hearing from you.…There might be a form on your website…where they can sign up for a newsletter.…
NOTE: While specific software and platforms aren't endorsed, you will see how tools like a customer relationship management system and web analytics work in a successful marketing mix.
- What is digital marketing?
- Understanding the marketing data being generated
- Reaching customers via digital channels like social, search, and display
- Working with digital experiences
- Selling online with ecommerce
- Going mobile
- Measuring and optimizing with testing and analytics
- Running and operating a business with technology
- Storing and extracting data
- Learning and predicting with data exploration and modeling