Join John Jantsch for an in-depth discussion in this video Next steps and helpful resources, part of Creating a Marketing Growth System.
- We've traveled a long way in this course,…and I want to bring a couple things home…and amplify a couple of the major points.…If you haven't got that marketing mindset installed,…if you don't know, as we talked about…in the preliminary work, if you don't know who…your ideal customer is, if you don't have…that core message and that point of differentiation…that you build everything upon, you can't pass go.…You have to go back and do that.…Strategy before tactics, marketing before growth.…
Secondly, I want you to lock down on that optimization key.…That is going to make the decisions about what channels…and what tactics you make much easier, because…it's going to be your guide, it's going to be your filter.…If profit is the optimization key for you,…then you'll make every decision based on,…are we doing what we said…made sense in driving profit?…We have a lot of channels that we introduced to you,…16 in all, and I want to suggest that while all of those…channels may look good and maybe you need to explore them,…
- What is a growth system?
- Testing new channels and tactics
- Measuring results
- Avoiding pitfalls
- Using best practices for B2B and B2C marketing