Before launching a growth system, you must understand why you want growth. In this tutorial, John Jantsch covers the importance of identifying your Growth Optimization Key (GOK). The GOK reveals "why" the business is growing. John shares the top 5 growth optimization keys - profit, lifestyle, legacy, momemtum, and authority. Identify which key drives the purpose of your company.
- So how do you get started…in building your growth system?…Well, I have to tell you that we've come…to the philosophical point of this program.…Before we can really dive into what it is…you're going to do,…I want to spend a little time talking about…why it is that you're going to do that.…And here's what I mean.…There's a whole lot of language out there…and books and courses and things…talking about discovering your why and your purpose.…And I'm not talking about that.…I'm talking about something that I find…a very necessary and practical step…in building a growth system.…
You have to understand why you want growth.…Growth for growth's sake…or growth because that's what you believe you do…to build a business is a sure way to get off course…or, like many of the businesses…that I have worked with over the years, get stuck.…Because you're trying to serve different objectives…with your growth, or maybe none at all.…And so the key here is that we have to lock down…on what I've started calling your growth optimization key.…
- What is a growth system?
- Testing new channels and tactics
- Measuring results
- Avoiding pitfalls
- Using best practices for B2B and B2C marketing