In order to build a growth system, you must mine the channels that will provide the best return on investment. In this tutorial, John Jantsch introduces the 16 marketing channels available today. He shares the importance of specializing in 2-3 channels and ampliflying within them. Starty by identifying which channel brings in produces most of your business.
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- So now we are going to get into the nuts and bolts…of building your growth system.…A great deal of this relies on mining the channels…that are going to give you the greatest opportunity…for a return on investment.…Now I've been doing this a really long time.…And I would say that some 20, 25 years ago,…we had four, six, maybe eight at the most,…channels, places that we could actually market our business.…Today, I routinely talk about 16 channels.…
And to a large degree, while this sounds great,…this provides more opportunity…to get our business out there,…it also provides a fair amount of confusion…and sometimes frustration…for the feeling that you have to be…in all of these channels.…That the next new thing that comes around,…you have to jump in to it blindly and mindlessly.…And what I want to suggest is…even though we have this long list of channels,…and that you need to understand…what some of those channels are,…and in some cases, what many of those channels are,…you first have to get very good…at going deep in just a couple.…
- What is a growth system?
- Testing new channels and tactics
- Measuring results
- Avoiding pitfalls
- Using best practices for B2B and B2C marketing