Get a solid overview of mobile web (responsive) and mobile apps.
- Take a look in your pocket, in your hand,…on your desk, beside your bed,…or just about anywhere…within about an arm's length of your body.…Odds are pretty good that you've got one…or more connected mobile devices in that space.…The world has gone mobile,…and the connectivity and computing power…that we have at our fingertips, anywhere, anytime,…has really transformed the way…that we behave as consumers.…For a marketer, that means lots of new opportunities.…Now, we've already talked about websites…and just how important it is that websites you're building…are accessible, viewable,…and optimized for all the different devices…and screen sizes they might be viewed on.…
To handle this, you have a few options.…First, you might choose to create, manage,…and maintain a totally separate website…aimed at catering to mobile devices.…Now, you might've come across these kinds of sites…in your own browsing,…and you might notice that the domain you see on your phone…might be something like M dot whatever the domain is…instead of the www that you usually see,…
NOTE: While specific software and platforms aren't endorsed, you will see how tools like a customer relationship management system and web analytics work in a successful marketing mix.
- What is digital marketing?
- Understanding the marketing data being generated
- Reaching customers via digital channels like social, search, and display
- Working with digital experiences
- Selling online with ecommerce
- Going mobile
- Measuring and optimizing with testing and analytics
- Running and operating a business with technology
- Storing and extracting data
- Learning and predicting with data exploration and modeling