In this tutorial John Jantsch shares examples of businesses leveraging their existing channels to grow. He shares an example of a Heating and Cooling business that used the partnering channel to grow the business. They partnered with two non-competing business that served similar customers and strategized ways to co-market each others businesses. Partnering gained the Heating and Cooling company 40-50% more business.
- In this lesson I want to dive into a couple…of very specific examples and channels that have worked…for some of the folks that we have worked with…over the years.…Let's start with a heating and cooling contractor.…They had received really almost all of their business…from advertising and from direct contact…with their technicians out there in the field.…And so, as we looked at trying to grow this business,…we decided that there was a tremendous opportunity…to go into the channel of partnering.…
So, in this particular case, the way partnering works…is that you identify non-competing businesses…and you look for ways that you can actually…support each other.…So, what this organization did was they hooked up…with a plumbing contractor and an electrical contractor,…two businesses that certainly didn't compete with them…but also had their same client base in mind.…And what we did was we developed an entire…channel strategy around marketing or co-marketing…each other's businesses.…
So, now, every time a technician went into a home…
- What is a growth system?
- Testing new channels and tactics
- Measuring results
- Avoiding pitfalls
- Using best practices for B2B and B2C marketing