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Best practices for B2B marketers

Best practices for B2B marketers: Creating a Marketing Growth System
Best practices for B2B marketers: Creating a Marketing Growth System

In this tutorial John Jantsh talks about creating a growth system for a B2B business. He discusses the importance of channel selection as a B2B. Within the customer journey, B2B's do more handholding and guiding. Use content to drive the customer journey. Content should bring awareness, trust, education, conversion, and referrals. Use brand authority to win and guide the customer through the buying journey.

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Skill Level Advanced
42m 44s
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