From the course: Creating a Short Film: 13 Marketing Your Film
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Why use promotional materials?
From the course: Creating a Short Film: 13 Marketing Your Film
Why use promotional materials?
- [Instructor] We're going to start this course with this chapter on creating promotional materials. Now, some of you might understandably be a little resistant to this idea. Maybe you want to make movies just to create art and perhaps all this marketing business feels too commercial, but creating promotional materials doesn't have to be about commercial gain. They begin the relationship to your audience. So before we jump into this chapter, let me share with you three ways that you might use promotional materials to connect with your audience before your opening credits even start. And I should point out that these three things don't have anything to do with money. First, at the most basic level, promotional materials let people know what your movie is. If you have a bright, cheery poster with two people looking at each other lovingly or if you have a logo that's dripping blood, these things tell people about your…
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