From the course: Video Post Production for Low-Budget Films
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Finding your target audience
From the course: Video Post Production for Low-Budget Films
Finding your target audience
- What is considered, like, a low-budget average Hollywood film can cost about 50 million dollars just to produce, and film studios treat every movie as a different brand. Within weeks, an entire marketing worldwide campaign needs to be planned, launched, and measured. This obviously costs a lot of money, often as much or even more than producing the movie itself. Ultra-low budget productions simply cannot afford to do that, so we need to rely on creativity instead of money and do most of the heavy lifting ourselves. Just be aware that for the marketing of your film, you will spend a lot of time handcrafting your marketing efforts. Online forums that specialize on the genre of your movie are full of very cool people who are willing to provide valuable feedback and resources and even give you a hand promoting your film, obviously if they like it. We tested multiple social media platforms and online communities, always keeping an eye on our extremely limited budget. We found great…
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