Join Bobby Owsinski for an in-depth discussion in this video The proper use of meta tags, part of Website Management for Musicians and Bands.
Hidden within the HTML coding of your site is information…that search engines look at that we're normally not aware of.…In other words, it's information about the information…on the site, which is the definition of metadata.…We call this kind of metadata meta tags, and the most…important are the title tag, the description tag, and the keywords tag.…But there are also several other less important ones that we won't get into.…You won't have to be an HTML programmer to use these.…As most of these will easily be available to you when designing a site.…Although, each site development app displays them differently.…
What's important is that you use them correctly.…The title tag is the name of the web page.…Your website has a title, but each page of your site can also have it's own title.…And it's best to make sure that it also has your name in it.…For instance we'll go look at my cite.…Now if you take notice this is the home…page, and up here is the title, Bobby Owsinski,…producer, author, technology consultant. And if I hit any other page, it…
Get more music marketing tips from Bobby in Facebook for Musicians and Bands and Social Media Basics for Musicians and Bands.
- Identifying the key elements of a successful band website
- Visual design and navigation tips
- Optimizing media for your site
- Adding a website description and meta tags
- Designing the press and booking sections
- Measuring your website's performance