Join Bobby Owsinski for an in-depth discussion in this video Updating your website strategically, part of Website Management for Musicians and Bands.
Research has shown that websites with a high…update frequency generate more repeat visits per month.…But we all know just how difficult that update process can be.…While your site update frequency by itself doesn't directly…effect your rankings, it does effect the user experience.…And that's one of the major criteria the…search engines rely on today, when determining search ranking.…Google's Web Spiders, which are just automated search…indexes, regularly crawl the web to build its index.…The frequency that they crawl your site is the determining…factor on how often your site needs to be updated.…
For instance, if you update your site every week, but it's only crawled every…month then one of the reasons for updating it in the first place is negated.…There are many ways to improve Google Spider Crawling…frequencies, such as, submit a directory and sitemap to Google.…You can do this through the Webmaster tools at google.com/webmasters.…Use social bookmarking…sites, like Reddit and Digg, which we'll cover in another course.…
Get more music marketing tips from Bobby in Facebook for Musicians and Bands and Social Media Basics for Musicians and Bands.
- Identifying the key elements of a successful band website
- Visual design and navigation tips
- Optimizing media for your site
- Adding a website description and meta tags
- Designing the press and booking sections
- Measuring your website's performance