Join Bobby Owsinski for an in-depth discussion in this video Other important SEO concerns, part of Website Management for Musicians and Bands.
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There are a few other simple things that you can do…to improve your site SEO GUESS besides using your metatags correctly.…The first is the effective use of anchor texts.…Many artists and bands, and even web designers who should…know better, fail to realize the importance of anchor text.…Anchor text is the highlighted text that you use as a link to another site or page.…The reason why it's important, is that…these words can determine your page ranking when…someone does a search since they carry…more weight with Google than the other text…on the page.…Here's an example of bad use of anchor text.…
Click here doesn't mean anything in terms of search.…You think anyone will ever search for click here?…Well actually somebody might because there's…actually over 9 billion results on Google.…But where do you think you'll rank?…Even if you luck out, and somehow wind up on page 50, you're…still so far back in search results, that it won't do you any good.…A better use of the Anchor text would be this.…Big Picture Blog makes much better Anchor text, and…
Get more music marketing tips from Bobby in Facebook for Musicians and Bands and Social Media Basics for Musicians and Bands.
- Identifying the key elements of a successful band website
- Visual design and navigation tips
- Optimizing media for your site
- Adding a website description and meta tags
- Designing the press and booking sections
- Measuring your website's performance