Join Bobby Owsinski for an in-depth discussion in this video General elements of a successful recording artist website, part of Website Management for Musicians and Bands.
A website should be unique and individual when it comes to it's design and that means it should obviously reflect your brand and your music. That said, if we were to look at the idea website, we'd find the common elements. A great site name. The name of the site has to be easy to spell and remember. And it's best if it has a dot com behind it rather than a .net or a .us or any other type of extension. Although, that's absolutely not necessary these days. Let's hear a band that's called The Unsigned. That means that the strongest URL would be theunsigned.com.
If that URL is not available, try some simple alternatives, like theunsignedband.com, unsignedband.com, or unsigntheband.com. What you don't want is something that's so clever that people can't remember it. Like the unsigned.com using a dollar sign for the s, you can't be sure that they'll actually type the dollar sign into the search engine correctly when searching for your site. Yet another problem is making it so long that it's unmemorable, like theunsignedbandfrommaryland.com. You'll probably get the URL, but it won't matter because it's so long that it's difficult to read, and way too difficult to type correctly because it has so many characters The look of your site has to reflect your brand, as was discussed in the branding section of the social media basics course.
What that means is that there's no sense making it dark and menacing if you're a pop band, or making it flowery and colorful looking if you're an EDM artist. We'll talk more specifically about visual design in another video. The navigation. Many artists' websites are quickly designed with little thought which can make the user experience somewhat less than elegant. Before you begin to design or redesign your site, you need to consider how you'll navigate the site. We'll talk more specifically about navigation in the upcoming video. Site load time can be critical to the user experience which is why so much attention is taken to optimize the images on any site.
As an image file size gets larger, it becomes slower to load, and the slow side can effect your search engine ranking. That's why most images are ideally kept well below a hundred kilobytes in size. But look at how it optimized media of all types for your website in an upcoming video. The content of your page is important in a number of ways. First, it's all the information that you want your site visitors to know, but it's also important from a search engine optimization standpoint. Here are a couple of points to consider. Make sure the site is based more on text than graphics.
Every picture tells a story, but it doesn't as far as search engines are concerned. Even if the image or graphics is composed of all text. Google can't read it. So it's ineffective for SEO purposes. Keep your text between 200 and 600 words per page if possible. Ant fewer than 200 words and there might not be enough information to get your point across. And any more than 600 and it becomes too much of a chore to read. From the SEO's standpoint Goolge loves more words as it's easier to extract how useful the information is to the visitor and that's the most important attribute of modern search.
Keep these points in mind as you're designing your site, since they can make a huge difference in the all-important user experience.
Get more music marketing tips from Bobby in Facebook for Musicians and Bands and Social Media Basics for Musicians and Bands.
- Identifying the key elements of a successful band website
- Visual design and navigation tips
- Optimizing media for your site
- Adding a website description and meta tags
- Designing the press and booking sections
- Measuring your website's performance