Join Bobby Owsinski for an in-depth discussion in this video The new tools required, part of Social Media Basics for Musicians and Bands.
- View Offline
There are a lot of online elements that every artist, band, or musician…has to be involved in these days in order to effectively market online.…It's pretty easy to get confused and either not know where…to begin or throw yourself scatter shot at all of them.…Which usually means that you're efforts will…be ineffective when it comes to promotion.…If we just look at the major components it looks something like this.…Throw in any of the hundred plus additional…networks available and it's no wonder why artists, bands…and music execs become bewildered by it all.…We can make things a bit simpler by separating…these components so they fall into one of three categories.…
Content, Interaction, or Tactics.…If we break all this out it looks like this.…Content consists of the places online where…you place the material that you generate.…Like information about your band, your music, your videos or blog posts.…These include your website, your mailing…list, your blog, your videos on YouTube and other video sites.…And your music files on SoundCloud or other music hosting sites.…
Stay tuned for more courses in this series. Bobby covers platforms like Facebook, Twitter, Google+, Pinterest, and YouTube in depth, as well as other promotional tools like blogs, mailing lists, and more.