Join Bobby Owsinski for an in-depth discussion in this video The eight advantages of social media over traditional PR, part of Social Media Basics for Musicians and Bands.
- View Offline
Social media holds a quite a number of…advantages over traditional media when it comes to promotion.…It's the hub around which the online wheel that we line in today turns.…And the following provides some of the reasoning why.…Beyond your time of production cost, social media promotion is almost free.…Traditional media has a high barrier to entry cost wise.…Fans create a personal interaction with the artist, band, or brand.…And, now it's possible with social media.…Traditional media broadcasts at thousands or even millions…of people at once which is far less intimate.…
A large portion of the audience that a traditional advertising reaches,…doesn't care about your message which is a waste of money.…Social media is able to target only the people…who will respond to what you have to offer.…Social media promotion allows you to…respond any changes in the market instantly.…Traditional media requires a larger infrastructure that can't move as quickly.…Social media has a variety of tools it can provide…all sorts of data still not possible with traditional media.…
Stay tuned for more courses in this series. Bobby covers platforms like Facebook, Twitter, Google+, Pinterest, and YouTube in depth, as well as other promotional tools like blogs, mailing lists, and more.