Join Bobby Owsinski for an in-depth discussion in this video What is music 3.0?, part of Social Media Basics for Musicians and Bands.
- View Offline
Music 3.0 is a current generation of the music business, or the way an artist does business and interacts with the audience has changed. Here's how. The web and social media make it not only possible, but easy to communicate directly with the fan. These are tools that were never available before, but are now within reach to any artist for no financial outlay. Once upon a time the only way a fan could interact with an artist was through a fan club, and even then that was indirect most of the time, today, the fan is not only able to communicate with the artist but craves the interaction.
Until Music 3.0, there was always a middleman involved in the process of making,distributing and marketing music. Today, the traditional record company can be bypassed when it comes to making and distributing a recording, and traditional PR and marketing can be sidestepped with social media. Today, fans consume songs one single at a time. That frees the artist from the burden of releasing music only when a ten song album is complete. More frequent song releases keep the fan base energized and provide greater exposure to your music. No matter what kind of music you make, you can now find a market for it if you look hard enough, from Swahili marching band to hip hop polka there are people out there that want to hear it.
Is it any easier to be a star in Music 3.0? Of course not, it's as hard as it ever was to break big but it's easier than ever to get your music out and to find an audience, even if it's a small one.
Stay tuned for more courses in this series. Bobby covers platforms like Facebook, Twitter, Google+, Pinterest, and YouTube in depth, as well as other promotional tools like blogs, mailing lists, and more.