Learn how music marketing has evolved, and how musicians and bands can market directly to fans using social media.
- [Voiceover] Hi, I'm Bobby Owsinski, author of Social Media Promotion for Musicians, Music 3.0, and 16 other books on mixing, recording, and the music business, as well as a number of other lynda.com courses. In this course, I'll show you the differences between social media and traditional PR, the promotional online tools that a musician needs to be successful today, why social media is a powerful promotional tool, the definition of a brand when it comes to music, and how it applies to you, how to discover exactly what your brand is, and the steps to develop it, how to determine the best strategy for using social media for promotion, and the key elements of a successful online strategy.
So, settle back and enjoy the course. You'll find a lot of information in this one place that you won't find anywhere else, and hopefully, you'll find it most helpful to your career.
Stay tuned for more courses in this series. Bobby covers platforms like Facebook, Twitter, Google+, Pinterest, and YouTube in depth, as well as other promotional tools like blogs, mailing lists, and more.