Join Bobby Owsinski for an in-depth discussion in this video Developing your social media strategy, part of Social Media Basics for Musicians and Bands.
- View Offline
Many artists have a very scattered online presence,…and that results in a number of problems.…They have no online focal point.…The biggest difficulty artists, bands, musicians, producers,…songwriters, publishers, and even record labels have,…when it comes to social media, is that they don't have an online focus.…If you depend on a social network for your online presence, you're ceding control to…an unknown, unseen force that can change its will at any time with no regard…to your online well-being.…That's why it's imperative that you don't count on a single social…network for your total online presence or even your social media presence.…
It's the nature of the Internet to constantly change, and it's too early…to get a feel for the lifespan of even the largest sites and networks.…Another common mistake that artists sometimes make, is having…too many contact points that all require a separate updates.…You can imagine how tough it is to…keep every one of those sites updated regularly.…Worse is the fact that it's confusing for the…
Stay tuned for more courses in this series. Bobby covers platforms like Facebook, Twitter, Google+, Pinterest, and YouTube in depth, as well as other promotional tools like blogs, mailing lists, and more.