Join Bobby Owsinski for an in-depth discussion in this video Developing your musical brand, part of Social Media Basics for Musicians and Bands.
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While the music part of your brand is totally up to you and outside the realm…of this course, what we can deal with is the second part of the brand, your image.…Here are some steps to take to refine your brand.…Make sure your brand image accurately portrays your music and personality.…If you're a biker band, you probably don't…want a web site that's all pink and flowery.…On the other hand, the pink works great for Katy Perry.…Likewise, if you're an EDM artist, you probably wouldn't want your site to…show the woods and trees.…Oh, that would work well for an alt-rock…band from Minnesota, or someone doing music for meditation.…
Keep it honest and simple.…Don't try to be who you're not, as it's too hard to pull off.…You are who you are and people will either love you for it or they won't.…Best to keep things simple and be honest about…who and what you are and where you came from.…If people like what you do and can relate to you, that…will shine through and your fans will not only find it interesting enough,…
Stay tuned for more courses in this series. Bobby covers platforms like Facebook, Twitter, Google+, Pinterest, and YouTube in depth, as well as other promotional tools like blogs, mailing lists, and more.