From the course: Social Media Promotion for Musicians, Artists, and Engineers
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An overview of mailing list service providers
From the course: Social Media Promotion for Musicians, Artists, and Engineers
An overview of mailing list service providers
- [Narrator] Here's a list of email service providers to investigate. Each has their pros and cons, so it's best to check every one out thoroughly before you commit. Since most of them also have free 30-day trials, you can try before you buy to see if a particular service is what you're looking for. All of them have a nice selection of professional-looking email templates, but how they're customized is slightly different, so be sure to check that out. Of course, if you already have a web designer working for you that can design a good looking HTML newsletter, templates won't matter as much to you as the other features. These are only just a sampling of the popular ESPs available. And you can also find the number of email list review sites that will give you a ranking and allow you to easily compare services. When using a review site, remember that even if you compare ESP features carefully, the best way to really find out which one will serve your needs is to use it for a bit first…
Contents
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Mailing list marketing strategies2m 31s
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(Locked)
Using a mailing list service1m 50s
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An overview of mailing list service providers1m 4s
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Designing a successful artist email newsletter1m
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Crafting your copy2m 33s
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Using the service provider templates3m 38s
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The best times to email1m 6s
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Tips for getting your fans to respond to your newsletter1m 55s
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How to get fans to sign up for your mailing list1m 13s
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