From the course: Social Media Promotion for Musicians, Artists, and Engineers

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The keys to a successful online strategy

The keys to a successful online strategy

From the course: Social Media Promotion for Musicians, Artists, and Engineers

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The keys to a successful online strategy

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- [Narrator] Although you'll find plenty of detailed information in this course about most aspects of your online strategy here are five basic steps you'll need to take in order to prepare for online promotion. Number one, make your website your online focal point. Make sure that all of your information is curated there, and is easy for site visitors to find. Later in the course, you'll see what a modern artist website needs to looks like and how it should function. Number two, create accounts on the big four social networks. The big four social networks are currently Facebook, Twitter, Instagram and YouTube. Not necessarily in that order. You can't be everywhere at once. Even if you could, it would take so much time that you'd never have any time to make music, which is what we're trying to avoid. That said, in order to get the most out of social media marketing, you need the following: A Facebook page, regardless of how you feel about Facebook, you still need a presence on it for no…

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