From the course: Social Media Promotion for Musicians, Artists, and Engineers
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The importance of a website description
From the course: Social Media Promotion for Musicians, Artists, and Engineers
The importance of a website description
- [Instructor] Search engine optimization is a process of designing or fine tuning your site so that it appears friendly to Google and the other search engines. There are a number of techniques for this, but let's begin with one of the most basic, the site description, which is key in determining your search ranking. The description is invisible text that tells the search engines what your site is all about. When you do a search, this is the text that comes up describing your page. Let's start with looking at a fairly famous site. We'll look at Gibson, for all of the guitar players watching this. Let's just do a google search for Gibson. And, you can see what comes comes up as gibson.com. All of this here is the description. Official Gibson site, buy acoustic guitars, Epiphone, or Les Paul, electric guitars, bass guitar packages, and banjos. Now, also, these right here are actual links on the pages within the site. So, if we just click on it here in Gibson guitar, take notice that…
Contents
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Website marketing overview1m 28s
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Your website design4m 34s
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Elements of a successful website3m 1s
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The importance of a website description2m 12s
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Music website SEO techniques4m 8s
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Website problems to avoid1m 25s
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Your website's press section4m 40s
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Your website's booking section1m 18s
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Artist website performance metrics1m 59s
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Statcounter3m 45s
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Google Analytics4m 53s
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Measuring your backlinks2m 8s
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