…In the previous video, I talked about the economics of…free, which is basically the theory that if you give…something away for free, then it will incentivize the receiver…of the free product to come back, and purchase something else.…The economics of free is a central premise in…the new music business economy, especially for a young artist.…In order to take advantage of the concept.…You have to understand that there are actually four kinds of free.…The first one is to give something away to sell something else.…This has been around for hundreds of years.…But, the classic case is giving the razor away to sell razor blades.…
Or, the more recent version, when a mobile company provides a cell…phone at a very low cost in order to sell the monthly service.…Free number two is where the advertiser subsidizes the product.…While broadcast television might seem free, advertisers spend billions…of dollars behind the scenes to pitch to its viewers.…Many trade magazines are like this as well.…With the book given away for free, because it's subsidized by advertisers.…
Author
Released
5/9/2014Next he moves into the digital realm, giving an overview of the digital music services and players available. Bobby shows how giving away some of your music can actually lead to more sales, and how to set the price point for your music. He discusses the importance of metadata and registering your songs with performance rights organizations to ensure you get paid when your music is played on the radio, TV, or the Internet. Finally, Bobby wraps up by explaining how to submit your music to the largest online services, including Spotify, Pandora, and iTunes.
Skill Level Intermediate
Duration
Views
Related Courses
-
Audio Mastering Techniques
with Bobby Owsinski2h Intermediate -
Selling Music Merchandise
with Bobby Owsinski38m 41s Intermediate
-
Introduction
-
Welcome1m 6s
-
-
1. Selling CDs
-
How to submit to Gracenote3m 10s
-
2. Selling Music Digitally
-
Why the $0.99 price point?1m 55s
-
The four kinds of free2m 26s
-
The new release schedule1m 55s
-
Conclusion
-
What's next?1m 6s
-
- Mark as unwatched
- Mark all as unwatched
Are you sure you want to mark all the videos in this course as unwatched?
This will not affect your course history, your reports, or your certificates of completion for this course.
CancelTake notes with your new membership!
Type in the entry box, then click Enter to save your note.
1:30Press on any video thumbnail to jump immediately to the timecode shown.
Notes are saved with you account but can also be exported as plain text, MS Word, PDF, Google Doc, or Evernote.
Share this video
Embed this video
Video: The four kinds of free