From the course: Social Media Promotion for Musicians, Artists, and Engineers

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The best times to email

The best times to email

From the course: Social Media Promotion for Musicians, Artists, and Engineers

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The best times to email

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- [Narrator] You finally finished creating your newsletter email and it's time to hit the send button, but is it really? It turns out that there's definite science behind the time of day to send your emails. Here are the prime times to send an email, but remember all times are Eastern Standard Time. Most opens occur between 5AM and 7AM. Most people check their email first thing in the morning, even before they leave for work. Remember that open rates are as much as 53% higher in the mornings. 7AM to 10AM is the next best time for opens. Second most prevalent email opening time is at the beginning of the working day. 10PM to 5AM is an email dead zone. Most emails sent during this period are ineffective. Remember that these are trends and might not apply to your particular audience. The best way to proceed is to use these timings as a starting point, then experiment to see if another time works better. It's easy enough to schedule emails to do so, just make sure that you have enough of…

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