From the course: Social Media Promotion for Musicians, Artists, and Engineers

Unlock the full course today

Join today to access over 22,500 courses taught by industry experts or purchase this course individually.

The best time to post

The best time to post

From the course: Social Media Promotion for Musicians, Artists, and Engineers

Start my 1-month free trial

The best time to post

“

- [Instructor] While you might be writing the best, most engaging posts, they do no good if your fans aren't reading. The question then becomes when is the best time of the day to post on Facebook? There've been many studies on the subject, but most of them found pretty much the same thing. Facebook usage is highest at 11 a.m., 3 p.m. and 8 p.m. Eastern Time. The biggest spike occurs at 3 p.m. Eastern Time on weekdays, with Wednesday at 3 p.m. being the busiest Facebook period of the week. Fans are the least active on Sunday. Posts at the top of the hour, meaning one o'clock, three o'clock, nine o'clock and so forth, see more interaction that at other parts of the hour. Posts that occur in the morning tend to perform almost 40% better in terms of user engagement than those in the afternoon. Release all of your major stories early in the morning, in order to get the most traction. If you post between 11 a.m. to 4 p.m. Eastern Standard Time you risk your content being pushed down by…

Contents