- [Instructor] While you might be writing…the best, most engaging posts,…they do no good if your fans aren't reading.…The question then becomes…when is the best time of the day to post on Facebook?…There've been many studies on the subject,…but most of them found pretty much the same thing.…Facebook usage is highest…at 11 a.m., 3 p.m. and 8 p.m. Eastern Time.…The biggest spike occurs at 3 p.m. Eastern Time…on weekdays, with Wednesday at 3 p.m.…being the busiest Facebook period of the week.…Fans are the least active on Sunday.…Posts at the top of the hour,…meaning one o'clock, three o'clock, nine o'clock…and so forth, see more interaction…that at other parts of the hour.…
- Reviewing the biggest trends in online marketing for musicians
- Developing your social media strategy and online brand
- Determining how often to post on social media
- Marketing through your website
- Selecting and using a mailing list service
- Getting fans to sign up for your mailing list
- Using Facebook, Twitter, Instagram, and LinkedIn for marketing
- Marketing with a blog
- Optimizing your YouTube channel
- Increasing YouTube engagement
- Getting your music on Spotify and other streaming service playlists
Skill Level Intermediate
1. What Online Marketing Can and Can’t Do for You
2. Online Marketing Basics
3. Marketing through Your Website
4. Marketing with Your Mailing List
5. Using Facebook for Marketing
6. Using Twitter for Marketing
7. Marketing with a Blog
8. Marketing with YouTube
9. Using Instagram for Marketing
10. Using LinkedIn for Marketing
11. Marketing Your Music with Playlists
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