From the course: Social Media Promotion for Musicians, Artists, and Engineers
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Your website's press section
From the course: Social Media Promotion for Musicians, Artists, and Engineers
Your website's press section
- [Instructor] If a musician, artist or band has a press section on their site at all, you'd think it's just for a list of press releases. But it's not called a press release section because it can be so much more than that. A well crafted press section can help you get press coverage and gigs, if you provide anything about your band that you think a journalist or promoter might need. Here are some of the essential items that every website press section should have. Yes, print is dying, but it's still with us, and can have a huge impact. You never know when you or your product will get a mention in a newspaper, magazine or book. A picture says a thousand words, and you'd rather someone use one of yours on their blog or website, than just supplying a link. Make it easy for them, but give them a variety to choose from. It's surprising how often logo graphics are overlooked. But they're just as important as your photos, and other graphics. Maybe you have an About Us or About Me section…
Contents
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Website marketing overview1m 28s
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Your website design4m 34s
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Elements of a successful website3m 1s
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The importance of a website description2m 12s
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Music website SEO techniques4m 8s
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Website problems to avoid1m 25s
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Your website's press section4m 40s
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Your website's booking section1m 18s
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Artist website performance metrics1m 59s
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Statcounter3m 45s
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Google Analytics4m 53s
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Measuring your backlinks2m 8s
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