Why playlists are so important

- [Instructor] If a track is added to a popular playlist…it's streams will spike and listeners will add it…to their personal playlist…which sometimes adds a viral element that spreads…to playlists on other networks as well.…What's more, hot playlists are watched by radio programmers…to see both what's trending and what's not.…Not surprisingly, pay to play has come to the digital age…as a new form of payola now attempts to influence…what consumers listen to.…Playlist promotion or Playola has become a big part…of the promotional campaigns for many managers and labels.…

Prices for playlist promotion can be as little as…$100 for a small blogger with a modest following…to as much as $10,00 for a six week campaign…for a major playlist owner.…A quick Google search will find you dozens…or promotion companies that specialize in getting…your songs on playlists everywhere.…Just like in the old days of radio promotion…competition is now fierce with these playlist spots.…So don't be surprised if the prices continue to rise.…