Learn how to create a profile on Twitter.
- [Instructor] Twitter is great for promoting your brand and your music. It's an amazing way to reach a lot of people that you probably couldn't reach any other way. That said, many musicians are still confused by Twitter. Many seem baffled as to why one would want to use a service providing short, 140-character messages, or why they should be bothered using it as a promotional tool. Top that off with the many horror stories of PR disasters started by the errant tweet from celebrities, politicians, and professional athletes, and they're skittish about even getting involved in this highly successful social network.
The flaw in that thinking as that Twitter really works, and works well for promotion and marketing, if you know how to do it. That's what this session is all about. Once again, I'm going to assume that you know the basics of using Twitter, and that now you want to learn how to use it for marketing rather than personal use. If you don't feel that you're up to speed, there are several courses on Lynda.com that you can take that will teach you the basics. When it comes to promotion and marketing on Twitter, the biggest question is usually what to tweet about. For this, we have to divorce ourselves from the things that are personal in nature, and think instead about anything that might help your music brand.
Here's a quick list of things that might be worthy of posting and will market your band at the same time. Announcements, events, upcoming gigs, backstage comments, blog posts, song or video releases, contests, questions, fan shout-outs, current industry news, or artist or band trivia. These are just a few ideas of what to tweet about. One of the reasons why tweeting from events works well is because Twitter is all about the latest news. Tweeting from an event is about as fresh as you can get.
You also receive the added byproduct of being perceived as an expert as well. While we're not going to tackle the basics of using Twitter, one recent feature that you should be aware of is the fact that media attachments and quotes from other tweets are no longer considered part of the 140-character limit. This gives you a lot more room to make your thoughts be known.
- Reviewing the biggest trends in online marketing for musicians
- Developing your social media strategy and online brand
- Determining how often to post on social media
- Marketing through your website
- Selecting and using a mailing list service
- Getting fans to sign up for your mailing list
- Using Facebook, Twitter, Instagram, and LinkedIn for marketing
- Marketing with a blog
- Optimizing your YouTube channel
- Increasing YouTube engagement
- Getting your music on Spotify and other streaming service playlists
Skill Level Intermediate
1. What Online Marketing Can and Can’t Do for You
2. Online Marketing Basics
3. Marketing through Your Website
4. Marketing with Your Mailing List
5. Using Facebook for Marketing
6. Using Twitter for Marketing
7. Marketing with a Blog
8. Marketing with YouTube
9. Using Instagram for Marketing
10. Using LinkedIn for Marketing
11. Marketing Your Music with Playlists
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