From the course: Social Media Promotion for Musicians, Artists, and Engineers
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Website problems to avoid
From the course: Social Media Promotion for Musicians, Artists, and Engineers
Website problems to avoid
- [Instructor] Here are a number of practices that are guaranteed to turn off your visitors. You know what they are yourself because you probably encounter them on other sites every day. But that doesn't mean you should emulate a bad practice. Not only do many of the following aggravate people, but they're death to search engines. If you want fans to find you, make sure these are avoided. A splash page is an opening page with a video or Flash animation and no information. The whole enter here thing is to web 1.0 there's no info for the search engine to grab and your visitors hate them. Avoid at all costs. Flash animation looks cool but sometimes people just want some info and not cartoons. Search engines cannot read any of the info in a Flash movie so they can be a waste of time and money. iPhones and iPads can't display Flash and most people hate it these days anyway. Frames again are so web 1.0. Sites with frames went out a long, long time ago. Get with the times and dump these…
Contents
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Website marketing overview1m 28s
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Your website design4m 34s
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Elements of a successful website3m 1s
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The importance of a website description2m 12s
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Music website SEO techniques4m 8s
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Website problems to avoid1m 25s
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Your website's press section4m 40s
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Your website's booking section1m 18s
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Artist website performance metrics1m 59s
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Statcounter3m 45s
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Google Analytics4m 53s
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Measuring your backlinks2m 8s
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