Learn why a website is key to your online strategy.
- [Narrator] One of the most important online tools for any musician, artist, or band is their website. It's not enough to only have a presence on social media since social networks ebb and flow in popularity. Just look at MySpace, which was once the most visited site on the web, and now it's struggling to stay relevant. Or Friendster, which no longer exists. A website gives you total control over the look, feel, and content that you present in a way that no social network can provide. Plus, you never have to worry about the terms of service, the layout, or the access changing the way that you do with social networks.
That said, the way you construct your site means a great deal to how it will be received by your fans or clients, or found by search engines. Website design and layout for musicians, artists, and bands also have several differences not found in normal personal or business sites that you must be aware of, and these are critical to successful artist marketing. Some of the things that we'll look at in this section include website design, website description, search engine optimization techniques, the press and booking parts of your site, and some things to avoid, and ways to measure just how well your site is doing.
We won't go over the intricacies of building a site, as you can get that from a lot of good sources on Lynda.com, but we will cover some of the big picture qualities that an artist, band, musician, song writer, or producers website must have.
Author
Released
3/30/2017- Reviewing the biggest trends in online marketing for musicians
- Developing your social media strategy and online brand
- Determining how often to post on social media
- Marketing through your website
- Selecting and using a mailing list service
- Getting fans to sign up for your mailing list
- Using Facebook, Twitter, Instagram, and LinkedIn for marketing
- Marketing with a blog
- Optimizing your YouTube channel
- Increasing YouTube engagement
- Getting your music on Spotify and other streaming service playlists
Skill Level Appropriate for all
Duration
Views
Related Courses
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Audio Recording Techniques
with Bobby Owsinski5h 17m Beginner -
Music Law: Recording, Management, Rights, and Performance Contracts
with Richard Stim1h 40m Appropriate for all
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Introduction
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Welcome1m 24s
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1. What Online Marketing Can and Can’t Do for You
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2. Online Marketing Basics
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Developing your online brand3m 26s
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Posting frequency for music2m 27s
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3. Marketing through Your Website
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Website marketing overview1m 28s
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Your website design4m 34s
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Website problems to avoid1m 25s
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Your website's press section4m 40s
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Statcounter3m 45s
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Google Analytics4m 53s
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Measuring your backlinks2m 8s
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4. Marketing with Your Mailing List
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Using a mailing list service1m 50s
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Crafting your copy2m 33s
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The best times to email1m 6s
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5. Using Facebook for Marketing
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Facebook marketing overview1m 46s
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Your Facebook fan page3m 9s
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What should I say?2m 1s
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The best time to post1m 7s
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Scheduling posts1m 43s
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Facebook posting rules2m 44s
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Facebook video basics1m 36s
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Using Facebook Live2m 56s
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Promoting your posts1m 23s
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An overview of the Ad Manager13m 23s
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6. Using Twitter for Marketing
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Your Twitter profile1m 52s
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Scheduling tweets1m 13s
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Twitter measurement1m 54s
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7. Marketing with a Blog
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Blogging platforms overview6m 35s
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Designing your blog1m 41s
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Your RSS feed1m 35s
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Blog SEO1m 35s
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Why blogs fail2m 28s
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Popular blog list sites1m 4s
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8. Marketing with YouTube
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Optimizing your YouTube channel10m 39s
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Your online video strategy2m 34s
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Essential video SEO2m 24s
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The key to viral videos1m 48s
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In-video branding2m 40s
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Video analytics4m 14s
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9. Using Instagram for Marketing
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Instagram marketing strategy2m 15s
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Instagram best practices1m 33s
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What not to do on Instagram1m 31s
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10. Using LinkedIn for Marketing
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LinkedIn marketing strategy1m 44s
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Setting up your profile3m 53s
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LinkedIn networking tips2m 51s
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LinkedIn posting tips2m 21s
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Using LinkedIn's ProFinder1m 17s
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11. Marketing Your Music with Playlists
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Conclusion
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Goodbye58s
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Video: Website marketing overview