Using your CD as a marketing tool

…Remember that your CD doubles as a marketing…tool instead of solely a piece of merchandise.…Here are a few things to think about before you commit to manufacturing.…Pay attention to your artwork.…It really is important.…Low quality artwork can give a potential buyer the…impression that you didn't care enough to get it right.…Maybe the music and production on the CD suffers from the same fate.…Pay attention to your branding.…Does the package contain your logo?…Does it use the same colors and fonts…as your other promotional material in online sites?…Add a QR code.…

A QR code is that little black and white…image, that's basically an analog link to an online address.…People scan it with their camera phone, and…can instantly go to your website, iTunes store.…Or just about anywhere else that you point them.…It doesn't cost much and it's a great way to keep…people interested while they discover more about the artist or band.…Be sure that your website url is clearly visible.…Put it on every page of the artwork, so if the…