…Remember that your CD doubles as a marketing…tool instead of solely a piece of merchandise.…Here are a few things to think about before you commit to manufacturing.…Pay attention to your artwork.…It really is important.…Low quality artwork can give a potential buyer the…impression that you didn't care enough to get it right.…Maybe the music and production on the CD suffers from the same fate.…Pay attention to your branding.…Does the package contain your logo?…Does it use the same colors and fonts…as your other promotional material in online sites?…Add a QR code.…
A QR code is that little black and white…image, that's basically an analog link to an online address.…People scan it with their camera phone, and…can instantly go to your website, iTunes store.…Or just about anywhere else that you point them.…It doesn't cost much and it's a great way to keep…people interested while they discover more about the artist or band.…Be sure that your website url is clearly visible.…Put it on every page of the artwork, so if the…
Author
Released
5/9/2014Next he moves into the digital realm, giving an overview of the digital music services and players available. Bobby shows how giving away some of your music can actually lead to more sales, and how to set the price point for your music. He discusses the importance of metadata and registering your songs with performance rights organizations to ensure you get paid when your music is played on the radio, TV, or the Internet. Finally, Bobby wraps up by explaining how to submit your music to the largest online services, including Spotify, Pandora, and iTunes.
Skill Level Intermediate
Duration
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Audio Mastering Techniques
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Selling Music Merchandise
with Bobby Owsinski38m 41s Intermediate
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Introduction
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Welcome1m 6s
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1. Selling CDs
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How to submit to Gracenote3m 10s
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2. Selling Music Digitally
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Why the $0.99 price point?1m 55s
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The four kinds of free2m 26s
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The new release schedule1m 55s
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Conclusion
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What's next?1m 6s
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Video: Using your CD as a marketing tool