From the course: Social Media Promotion for Musicians, Artists, and Engineers

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Using a mailing list service

Using a mailing list service

From the course: Social Media Promotion for Musicians, Artists, and Engineers

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Using a mailing list service

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- [Voiceover] When I wanted to send one of my first email newsletters to a list of only about 1,200, I was astounded to find that my internet service provider wouldn't allow me to send more than 100 addresses simultaneously from my company account. That meant that I had to split my list up into 12 batches, which made the job take a lot longer than it should have. After a number of calls to AT&T, I discovered that just about every ISP limits the number of email addresses that can be attached to an email in an attempt to keep spam in check, yet I knew that there were companies that sent emails to millions of addresses at a time every day. How did they do it? That's when I found out about email service providers, or ESPs. ESPs have a deal with the various internet service providers to screen their customers to keep the spam count low. The only limit to how many addresses you can send to hinges on how much money you want to spend, since almost all ESPs work on the same principle, the…

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