Join Bobby Owsinski for an in-depth discussion in this video Using Facebook Live, part of Social Media Promotion for Musicians, Artists, and Engineers.
- [Instructor] Facebook Live is the latest big feature…released on the platform, and it seems like it'll be…a boon to artists and bands wanting…to engage with their fans on the service.…Live videos are more likely to appear higher…in the news feed when those videos are actually live,…compared to being watched later.…What is Facebook Live?…Live lets artists, musicians, bands, and producers…share live video with their followers…and friends on Facebook.…Live is available to all pages and profiles…on Facebook for iOS, Android,…and Facebook Mentions.…
To create a live video, do the following.…Now you can do this two ways.…You'll probably want to do this from your fan page,…so we would just go up to where it says…Write something, and then down below…it says Start a Live Video.…So now you might want to say something about it.…California sunshine.…Now what'll happen is, when you click Allow,…then that will turn your camera and microphone on,…and you're live.…Tap Finish when you want to end your broadcast.…
There will be a red icon at the top…
Author
Bobby Owsinski
Released
3/30/2017- Reviewing the biggest trends in online marketing for musicians
- Developing your social media strategy and online brand
- Determining how often to post on social media
- Marketing through your website
- Selecting and using a mailing list service
- Getting fans to sign up for your mailing list
- Using Facebook, Twitter, Instagram, and LinkedIn for marketing
- Marketing with a blog
- Optimizing your YouTube channel
- Increasing YouTube engagement
- Getting your music on Spotify and other streaming service playlists
Skill Level Appropriate for all
Duration
Views
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Introduction
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Welcome1m 24s
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1. What Online Marketing Can and Can’t Do for You
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2. Online Marketing Basics
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Developing your online brand3m 26s
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Posting frequency for music2m 27s
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3. Marketing through Your Website
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Website marketing overview1m 28s
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Your website design4m 34s
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Website problems to avoid1m 25s
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Your website's press section4m 40s
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Statcounter3m 45s
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Google Analytics4m 53s
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Measuring your backlinks2m 8s
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4. Marketing with Your Mailing List
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Using a mailing list service1m 50s
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Crafting your copy2m 33s
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The best times to email1m 6s
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5. Using Facebook for Marketing
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Facebook marketing overview1m 46s
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Your Facebook fan page3m 9s
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What should I say?2m 1s
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The best time to post1m 7s
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Scheduling posts1m 43s
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Facebook posting rules2m 44s
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Facebook video basics1m 36s
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Using Facebook Live2m 56s
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Promoting your posts1m 23s
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An overview of the Ad Manager13m 23s
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6. Using Twitter for Marketing
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Your Twitter profile1m 52s
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Scheduling tweets1m 13s
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Twitter measurement1m 54s
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7. Marketing with a Blog
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Blogging platforms overview6m 35s
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Designing your blog1m 41s
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Your RSS feed1m 35s
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Blog SEO1m 35s
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Why blogs fail2m 28s
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Popular blog list sites1m 4s
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8. Marketing with YouTube
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Optimizing your YouTube channel10m 39s
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Your online video strategy2m 34s
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Essential video SEO2m 24s
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The key to viral videos1m 48s
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In-video branding2m 40s
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Video analytics4m 14s
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9. Using Instagram for Marketing
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Instagram marketing strategy2m 15s
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Instagram best practices1m 33s
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What not to do on Instagram1m 31s
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10. Using LinkedIn for Marketing
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LinkedIn marketing strategy1m 44s
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Setting up your profile3m 53s
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LinkedIn networking tips2m 51s
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LinkedIn posting tips2m 21s
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Using LinkedIn's ProFinder1m 17s
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11. Marketing Your Music with Playlists
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Conclusion
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Goodbye58s
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Video: Using Facebook Live