From the course: Social Media Promotion for Musicians, Artists, and Engineers

Unlock the full course today

Join today to access over 22,600 courses taught by industry experts or purchase this course individually.

Tips for increasing YouTube engagement

Tips for increasing YouTube engagement

From the course: Social Media Promotion for Musicians, Artists, and Engineers

Start my 1-month free trial

Tips for increasing YouTube engagement

“

- [Narrator] Even though Facebook is catching up, YouTube engagement is still a primary concern for every artist. Information is power, and some brand new data about viewership on YouTube helps us to maximize it's usefulness as a promotional tool. For instance, video length is one of the biggest deciding factors for engagement. Videos under one minute are watched to completion 80% of the time, while two to three minute clips have a 60% retention rate. Five to ten minute videos are only completed 50% of the time. Here are five tips for increasing YouTube engagement. The first is, focus on your mobile viewers. 98% of millennials watch videos on their smartphones, and 92% of mobile viewers share videos. Number two is, post and share at an appropriate time. The peak time for viewing on a smartphone, tablet, or computer is between noon and 5 p.m.. Create videos that appeal to audience passions and align with your channel's brand. 67% of shoppers played a video with the idea of making a…

Contents