Author
Released
3/30/2017- Reviewing the biggest trends in online marketing for musicians
- Developing your social media strategy and online brand
- Determining how often to post on social media
- Marketing through your website
- Selecting and using a mailing list service
- Getting fans to sign up for your mailing list
- Using Facebook, Twitter, Instagram, and LinkedIn for marketing
- Marketing with a blog
- Optimizing your YouTube channel
- Increasing YouTube engagement
- Getting your music on Spotify and other streaming service playlists
Skill Level Intermediate
Duration
Views
- [Narrator] Welcome to Social Media Promotion For Musicians, Artists, and Engineers. I'm Bobby Owsinksi, and I'm the author of 24 books on music, the music business, social media, music recording and production. These books are used in university programs all over the world. What you'll learn in this course is a little bit from a few of them and a lot from my personal experiences online. I've been using various social media services and online methods to promote my brand, my books, and courses, and my mixing and production work for well over 10 years.
I've experienced a lot of the good things that online promotion can bring you, and I've made some mistakes along the way that hopefully I can help you avoid. Be aware that this course focuses on promotion and marketing online, whether it's your music, your merch, or your brand. I'm going to assume that you've been using Facebook, Twitter, YouTube, LinkedIn, and Instagram at least a little bit already. We'll go a bit more in depth with your website and mailing list, but it really helps if you have that kind of online presence already.
Be aware that just using a platform isn't the same thing as using it for promotion or marketing, as you'll see. What we want to optimize is your presence on these platforms to increase your fan base and make them more aware of your music, products, and services. So, buckle up as we do our deep dive into online marketing for musicians.
Related Courses
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Introduction
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Welcome1m 24s
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1. What Online Marketing Can and Can’t Do for You
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2. Online Marketing Basics
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Developing your online brand3m 26s
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Posting frequency for music2m 27s
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3. Marketing through Your Website
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Website marketing overview1m 28s
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Your website design4m 34s
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Website problems to avoid1m 25s
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Your website's press section4m 40s
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Statcounter3m 45s
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Google Analytics4m 53s
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Measuring your backlinks2m 8s
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4. Marketing with Your Mailing List
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Using a mailing list service1m 50s
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Crafting your copy2m 33s
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The best times to email1m 6s
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5. Using Facebook for Marketing
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Facebook marketing overview1m 46s
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Your Facebook fan page3m 9s
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What should I say?2m 1s
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The best time to post1m 7s
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Scheduling posts1m 43s
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Facebook posting rules2m 44s
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Facebook video basics1m 36s
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Using Facebook Live2m 56s
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Promoting your posts1m 23s
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An overview of the Ad Manager13m 23s
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6. Using Twitter for Marketing
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Your Twitter profile1m 52s
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Scheduling tweets1m 13s
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Twitter measurement1m 54s
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7. Marketing with a Blog
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Blogging platforms overview6m 35s
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Designing your blog1m 41s
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Your RSS feed1m 35s
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Blog SEO1m 35s
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Why blogs fail2m 28s
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Popular blog list sites1m 4s
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8. Marketing with YouTube
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Optimizing your YouTube channel10m 39s
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Your online video strategy2m 34s
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Essential video SEO2m 24s
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The key to viral videos1m 48s
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In-video branding2m 40s
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Video analytics4m 14s
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9. Using Instagram for Marketing
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Instagram marketing strategy2m 15s
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Instagram best practices1m 33s
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What not to do on Instagram1m 31s
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10. Using LinkedIn for Marketing
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LinkedIn marketing strategy1m 44s
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Setting up your profile3m 53s
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LinkedIn networking tips2m 51s
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LinkedIn posting tips2m 21s
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Using LinkedIn's ProFinder1m 17s
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11. Marketing Your Music with Playlists
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Conclusion
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Goodbye58s
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Video: Welcome