From the course: Social Media Promotion for Musicians, Artists, and Engineers

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Promoting your posts

Promoting your posts

From the course: Social Media Promotion for Musicians, Artists, and Engineers

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Promoting your posts

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- [Instructor] If you have a post that's particularly compelling like a new song or video, Facebook has a way for you to promote it. Regular unpromoted posts are typically only seen by only 12 to 16% of your friends. By choosing to promote a post, a larger portion of your friends will see it and also make the post appear higher in their newsfeed. You can choose to promote a post on your personal page by clicking on the promote button located at the bottom between the comment and share buttons of the post. You'll now be taken to a pay screen where you'll be asked to enter your credit card number or select PayPal. Costs is $6.99 and the post will now be marked sponsored. You can check to see how many more people saw it as a result of the paid promotion. Promoting a post on a fan page is somewhat different. First of all, it's called Boost Post and it's located by itself on the bottom right hand corner of the post. Secondly, you're actually charged depending upon how large an audience you…

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