From the course: Social Media Promotion for Musicians, Artists, and Engineers

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Music website SEO techniques

Music website SEO techniques

From the course: Social Media Promotion for Musicians, Artists, and Engineers

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Music website SEO techniques

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- [Instructor] There are a few other simple things that you can do to improve your site SEO besides using your metatext correctly. The first is the effective use of anchor text. Many artists and bands and even web designers who should know better fail to realize the importance of anchor text. Anchor text is the highlighted text that you use as a link to another site or page. The reason why it's important is that these words can determine your page ranking when someone does a search, since they carry more weight with Google than the other text on the page. Here's an example of bad use of anchor text. Click here doesn't mean anything in terms of search. You think anyone will ever search for click here? Well, actually, somebody might, because there's actually over 9 billion results on Google. But where do you think you'll rank? Even if you luck out and somehow wind up on page 50, you're still so far back in search results that it won't do you any good. A better use of the anchor text…

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